Say the useful thing
Straight answers about scope, cost and timing, even when the honest answer is not the easy one.
We're the creative team that sits alongside yours.
Tone is an independent B2B creative studio in Lancashire. Strategy, brand, UX, build and motion under one roof, working as an extension of in-house marketing teams who have more on their list than hours in the week.
14Specialists in one in-house team
18Years building for B2B brands
7Average years a client stays with us
1Team, one fee, no hand-offs
Our story
Built for the way B2B marketing actually gets done.
We started because good teams kept getting stuck.
Marketing leads told us the same thing on repeat: the strategy was sound, the budget was signed off, but the work sat in a queue. Too many suppliers, too many briefs, not enough hands.
So we built the opposite of an agency roster. One team that knows your business, covers every specialism you need, and picks up whatever is next on the list.
Craft is the point, not the garnish.
Complex propositions deserve better than stock imagery and a template. We spend the time to understand the category, then make something that earns attention and holds up across every touchpoint.
Strategy, copy, design, build and motion sit in the same room, so what gets planned is what gets shipped.
How we think
Six things we hold to.
Momentum over ceremony
Fewer status meetings, more work in progress. You always know what is moving and what lands next.
One team, no hand-offs
The people in the kick-off are the people doing the work. Nothing gets lost in translation.
Understand the category first
We learn your market, buyers and sales cycle before anyone opens a design file.
Make it easy to use
Beautiful is table stakes. The work has to be clear, accessible and quick for your team to run.
Stay for the long run
We would rather grow with a handful of clients than churn through many. Most partnerships run for years.
The short history
Independent since day one, and still learning.
Two people and a mill office
Tone starts life in Padiham doing brand and print work for local manufacturers.
Digital becomes the core
We add UX and development in-house, and stop outsourcing the part clients care most about.
First embedded partnership
A software client asks us to work as their marketing team's creative bench. The model sticks.
Motion and content join the team
Campaigns need more than pages, so film, motion and editorial move in-house too.
Fourteen specialists, one shared board
Strategy through delivery for B2B teams across software, data, payroll and industry.
The team
The people you'll actually work with.
AdamFounder & strategy
CourtneyClient partner
GarethCreative director
RubyLead designer
SophieUX lead
MichaelDevelopment lead
HannahContent strategist
NatalieDelivery manager
MattMotion designer
EllieBrand designer
JamieFront-end developer
LukeCampaign leadInside the studio
A real place, with real kettle politics.
Trusted by marketing teams at
Show us what's on your to-do list and we'll show you how to get through more of it.
Let's talk